Factors Influencing Repurchase Intention of Smartphones
نویسندگان
چکیده
High proficiency and usage in Information Communication and Technology such internet is one of the main thrust in achieving Malaysia as a high income nation by 2020. Past literatures had constantly produced results that innovation characteristics are the top drivers for explaining the intention to use latest innovative product in the market. However the role of innovation and branding in the customers’ repurchase behaviour process had been scarce. This study attempts to examine the influence of brand equity and innovation characteristics and adoption on the repurchase intention of smartphone in Malaysia.
منابع مشابه
Factors Influencing Consumers’ Online Repurchasing Behavior: A Review and Research Agenda
With the rapid development of E-commerce activities, it is of critical importance to identify the determinants of repurchase intention to both researchers and practitioners. This research attempts to explain the relationship between online shopping businesses and customers by testing the model incorporating the mechanisms of perceived value, satisfaction, and consumers’ repurchase intention.
متن کاملA Study of Influencing Factors for Repurchase Intention in Internet Shopping Malls
This research studied the effect of 15 variables on the consumers' overall satisfaction and repurchase intention in Internet shopping malls. As the value of loyal customers is incomparably high in Electronic Commerce, winning customers’ loyalty is vital to success of shopping malls. In this study, a customer is defined as one who has purchased goods or services at least once from Internet shopp...
متن کاملFactors Influencing Purchase Intention of Private Label Products: The Case of Smartphones
A growth of the market share of private label brands has been observed in developed countries. This growth was initially confirmed for food and drugstore categories, but it quickly expanded to new product categories, particularly technology products. This study focus on a specific technology segment the private label brands in smartphones, due to the growth observed in its demand, in recent yea...
متن کاملAnalysis of Consumer Repurchase Intention towards Online Shopping in Indonesia ’ s Online Retail Business Market
Abstract— Factors affecting repurchase intention have been investigated by many prior studies. However, the study towards online shopping repurchase intention and specifically in the Indonesia region has not been studied. An empirical study was conducted to investigate and identify the key factors that make customers willing to repurchase through online shopping. We evaluated some theories that...
متن کاملEmpirical Study of Influential Factors of Online Customers’ Repurchase Intention
There is not a unanimous conclusion about the influential elements of online customers’ repurchase intention. We established a concept model and discussed how utilitarian values (perceived ease of use and perceived usefulness), social values (satisfaction and trust) and the hedonic value (perceived enjoyment) directly and indirectly influenced customers’ repurchase intention in the context of o...
متن کامل